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The Firm

A boutique practice
with a singular focus.

The Riffe Law Firm was founded on the premise that Lemon Law work deserves the same rigor as corporate litigation. We take fewer matters than most consumer firms, and we prepare every one as if it will go to trial. We serve consumers across the entire state of Texas.

2005
Exclusive Consumer
Protection Focus
1000+
Consumers
Represented
3
Consumer Protection
Statutes Utilized
$0
Cost to
the Client
Brad Riffe, Founding Partner
A Letter From the Founder

I started this firm because I watched too many consumers arrive at settlement with the wrong party holding the pen. A defective vehicle is an ordinary, infuriating problem — and the people who drive one deserve representation that treats it as the serious legal matter it is.

Every engagement here is run by a partner. Every demand letter is personally signed. Every settlement is personally reviewed. That is the only way I know to do this work.

— Brad Riffe

G. Brad Riffe, Esq.

Credentials & Background

Experience

Mr. Riffe has dedicated his practice exclusively to consumer protection since 2005. Before founding the Riffe Law Firm in 2010, he spent more than five years at a national lemon law firm, where he successfully represented thousands of consumers who purchased defective automobiles, trucks, motor homes, motorcycles, and other products.

His record of recoveries includes full vehicle refunds, manufacturer-funded vehicle replacements, and substantial cash settlements.

Bar Admissions
  • —State Bar of Texas (2008)
  • —State Bar of Ohio (2001)
  • —All Texas state courts
Federal Courts
  • —U.S. District Court — Northern District of Texas
  • —U.S. District Court — Southern District of Texas
  • —U.S. District Court — Eastern District of Texas
  • —U.S. District Court — Western District of Texas
Education
  • —J.D., Cleveland-Marshall College of Law, Cleveland, Ohio
  • —M.S. in Biology, University of Texas at San Antonio
  • —B.A. in Microbiology, University of Texas at Austin
Memberships
  • —Frisco Bar Association
Our Legal Toolkit

Multiple statutes.
Maximum leverage.

We don't rely on a single law to resolve your claim. We evaluate every case under multiple consumer protection statutes to build the strongest possible position against the manufacturer.

Texas

Texas Lemon Law — The state's primary vehicle defect statute. Covers new vehicles still under the manufacturer's original warranty with substantial defects that persist after a reasonable number of repair attempts.

Texas Deceptive Trade Practices Act (DTPA) — A broader consumer protection statute covering warranty breaches, seller misrepresentations, and failures to disclose known defects. Often serves as a powerful complement to the Lemon Law.

Federal

Magnuson-Moss Warranty Act — The federal warranty enforcement statute. Gives consumers a longer statute of limitations (four years from purchase) and allows claims in federal court. We use Magnuson-Moss alongside state statutes to extend deadlines and broaden available remedies.

Principles of the House

What we will not compromise
I.

Partners, not pipelines.

Your matter will be handled by a named attorney from intake through resolution. We do not hand cases to associates, referral networks, or outside trial counsel. A Texas licensed attorney handles every aspect of your claim from start to finish.

II.

Evidence before argument.

A well-built evidentiary record settles cases faster than a well-written brief. Our analyst team reconstructs your vehicle's complete service history before we send a single letter.

III.

Trial-ready, always.

We prepare every matter for trial from the day it opens. Manufacturer counsel know this about us, and it is the single biggest factor in how quickly they offer fair terms.

IV.

No cost to the client.

If successful, the manufacturer pays our attorney's fees — not you. You will never receive a bill from our law firm or owe us any money. That is the way consumer protection law is designed to work, and we honor it fully.

V.

Multiple statutes, maximum leverage.

We evaluate every claim under multiple consumer protection laws — state and federal — to build the strongest possible case and achieve the best outcome. A single statute rarely tells the whole story.

Advocates · Counselors · Aggressive Negotiators · Confident Litigators

Work with the partners.

Your first call will be with an attorney whose name is on the door. We serve all of Texas.

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